Freeskier Léa Bouard Shares Partnership News In All-Pink Ski-Suit

Photo by Vladimir Smirnov\TASS via Getty Images


This year is already off to a good start for freeskier Léa Bouard as the Olympian shared news of an exciting new partnership with her 78,000+ Instagram followers. As she wrapped up her 2021 in a short video on a previous post, the German athlete is ready for a new adventure in the New Year. Leaving the old in 2021 and embracing the freshness of a new season, Bouard revels in this new sportswear partnership.

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Wrapping Up 2021

Léa Bouard | Instagram

The Olympic athlete captioned her recap video, “What a Crazy year 2021.” Indeed, it was an eventful year, having to continue living in a pandemic and adjust to the new normal. Bouard lived a full life in the past year, from diving into the ocean, to getting new tattoos, and of course, skiing in the snow.

Despite its ups and downs, she continued her heartfelt post with gratitude for the previous year. The freeskier then urged fans to keep their heads up even though it’s hard sometimes and “be always positive!”

Bouard ended her lengthy caption by saying, “Enjoy every moment of your life!! Life can be tricky, but it’s beautiful to live.” These are gems to live by for everyone, and we appreciate Bouard looking out towards the end of the last year.

New Adventure With Kari Traa

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Before the new year, Bouard already hinted at a partnership with Kari Traa a female sportswear brand, when she posted herself in an all-pink outfit on Christmas day. The freeskier smiles into the camera in pink sportswear, which she calls an underwear. According to her caption, “Pink Christmas with my favorite underwear from @karitraa.”

Bouard posed in the snow wearing giant brown faux fur boots and a baby pink faux fur hat to protect her blonde hair from the harsh weather. The two-toned sportswear clung to her body, giving her the necessary flexibility to navigate the obstacle course on her free skiing sports.

Pink – The Color Of Champions

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Bouard poses in the snow with her trusted boards, decked in an all-pink full ski outfit. The baby-pink outerwear matches her hat as she dons navy blue mittens to protect her hands. You can see a dark inner lining in the high-turtleneck jacket as reinforcement from cold in the alps. A large pair of silver ski goggles on her pink hat to protect her eyes from the snow as she performs her flips and turns.

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Joining The Mogul Champion

“Seems like an adventure is starting for me,” Bouard said in her opening caption for the partnership announcement. Having explored with the women’s sportswear brand towards the tail-end of 2021, she hopped aboard as the newest member of the Kari Traa team. Bouard’s palpable excitement stems from realizing that the founder is a former mogul champion.

Being a successful Olympian skier, Kari Traa designs the most functional yet fashionable female sportswear “for girls by girls.” The Norwegian brand is a revolutionary fashion brand that aims to make women feel comfortable in their sportswear while playing their games. There’s no reason female athletes can’t slay while playing!