'The Classified Ad Rapist' Eventually Escalated To Murder

Bobby Joe Long
youtube | WFLA

News & Politics
Jessica Powers

It took more than three decades, but Lisa McVey Noland, who survived a run-in with one of Florida's worst serial killers, finally got justice on May 24, 2019.

That was the day the state of Florida executed Long as two of his surviving victims looked on.

Lisa McVey Noland Survived Her Run-In With Bobby Joe Long

One of Long's Victims
youtube | WFLA

Lisa McVey Noland was 17 on November 3, 1984, when Bobby Joe Long kidnapped her as she was riding her bicycle home from work. Long raped her and held her hostage for more than 26 hours before letting her go.

Long Kidnapped, Raped, And Murdered At Least Nine Young Women

Bobby Joe Long
youtube | WFLA

Noland was one of the very few lucky ones. For eight months in 1984, Bobby Joe Long kidnapped, raped, and murdered nine young women in the Tampa Bay area of Florida before inexplicably choosing to let her go.

That choice proved to be his downfall since she ultimately helped police identify him and send him away to death row where he would be lethally injected 35 years later.

Long Began Murdering When He Moved To Tampa

Bobby Joe Long
youtube | WFLA

Bobby Joe Long reported had a tough childhood and suffered several head injuries, which appeared to cause an obsession with sex.

He eventually started looking through classified ads where women were selling household goods, going to the seller’s home, and raping women if they were alone. He’d pull a knife on them, tie them up and rape them. Between 1981 and 1984, Long committed dozens of rapes using this method.

Long moved from Miami to Tampa in 1984 and his sex crimes escalated to murders. He persuaded women to get into his car, raped them, then drove to a rural area where he killed them.

Most of his victims died from strangulation, though some had their throats slit and had been bludgeoned. One was shot. Many were bound and posed in grotesque positions.

Long Targeted Young Women And Dumped Their Bodies In Remote Areas

Bobby Joe Long
youtube | WFLA

The first of Bobby Joe Long’s victims was 20-year-old Artiss Wick who he abducted, raped, and strangled on March 27, 1984. The body of 19-year-old Ngeun Thi “Lana” Long was discovered on May 19, followed by 22-year-old Michelle Simms two weeks later.

On June 24, 1984, 22-year-old Elizabeth Loudenback’s body was discovered, followed by 21-year-old Vicky Elliott, who disappeared on September 7, 1984.

On October 7, 18-year-old Chanel Williams’s body was found, and 28-year-old Karen Dinsfriend’s body was found one week later. Then 22-year-old Kimberly Hopps’s body was found on October 31, 1984.

On November 3, 1984, 17-year-old Lisa McVey had her run-in with Long, which she survived.

The remains of two more victims were then found: 18-year-old Virginia Johnson on Nov. 6 and 21-year-old Kim Swann on Nov. 12.

In the meantime, using information from Lisa McVey, police sought a list of all 1978 Dodge Magnum owners in Hillsborough County and subpoenaed the records for all bank machines in North Tampa. Comparing the lists, they found that only one 1978 Dodge Magnum owner had used a bank machine during the time McVey reported, which lead them to Bobby Joe Long.

Long Eventually Admitted To Several Murders After Hearing The Evidence Against Him

Investigators who helped solve the case
youtube | WFLA

Long originally only confessed to his crimes against McVey, but he confessed to several murders after hearing about the evidence that police had against him. Detectives by the end of the interrogation tied Long to 10 murders and McVey’s rape and kidnap.

Long subsequently received 28 life sentences for murder and rape and was sentenced to death for Michelle Simms’s murder.

Long was executed by lethal injection on May 23, 2019. Up to the point, Long was one of the longest-serving inmates on death row.