Kaley Cuoco Defies CBS In Fight With Dish, Tweets Ad For Satellite Provider
Kaley Cuoco may be biting the hand that pays her.
The star of The Big Bang Theory is getting in the middle of a fight between CBS and Dish, and she isn’t siding with the network that employs her. On Wednesday Cuoco tweeted a paid endorsement for the satellite television provider, and the program she’s shilling is a sore point with CBS.
CBS isn’t the only network going after Dish. The three other major networks — NBC, ABC, and Fox — are also joining a lawsuit over the Dish Hopper’s “Auto Hopo” feature that allows people to watch previously aired primetime shows minus the commercials.
Kaley Cuoco tweeted an ad that didn’t mention the Auto Hop by name, TheWrap noted. But the ad shows friends watching television on a small phone as they drink tiny beers, talking about the benefits feature.
“Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer? #ad” Cuoco tweeted to her more than 1.2 million followers, along with a link to the ad.
Kaley and The Big Bang Theory could have a lot to lose if they were to miss possible advertising revenue. The show is one of the biggest draws for CBS, and when it returned from a three-week holiday break it smashed ratings records. The series pulled in 19.25 million viewers, and an impressive 6.1 rating in the important 18-49 demographic, Deadline reported.
Cuoco has done plenty of other commercials outside of Twitter. She appeared in a Super Bowl ad for Toyota and was also in a Priceline ad with William Shatner.
Kaley Cuoco may have had some regrets over her turncoat, however. TheWrap noted that she took down the ad as soon as they inquired about it.