Jenna Bush Hager Hired To Bring Youthful Flair To ‘Southern Living’ Magazine
Jenna Bush Hager may not live in the South at the moment, but the editors of Southern Living magazine think she’ll make a perfect fit at the publication anyway.
Southern Living has announced that it’s hiring Today show correspondent and former First Daughter Jenna Bush Hager to serve as an editor at large, part of what media experts see as an effort to attract younger readers. The New Yorker reported that the average reader of Southern Living is 51 years old.
As the New York Times‘ Media Decoder noted, Jenna Bush Hager will be something of a carpetbagger for the magazine, as she’ll be doing her writing from north of the Mason-Dixon line.
Lindsay Bierman, Southern Living’s editor in chief, said that Jenna Bush Hager will bring the right enthusiasm for the magazine and its readers. In the past few years Southern Living has seen a drop in its newsstand sales, shrinking 27 percent to 137,962 copes in June 2012. Southern Living has a devoted following among middle-aged Southern women, the New York Times noted.
“I did get the sense that her heart is still very much in the South,” Mr. Bierman said. “I felt her passion for the South was going to translate into what she would do for Southern Living.”
Though she may live up North now, Bush Hager said she feels right at home with Southern Living.
“I’m kind of like a homesick Texan living in New York,” Jenna Bush Hager said. “I grew up reading this magazine. My mom had a subscription. It’s something that I’ve always known about.”
Tags : jenna bush hager, Jenna Bush Hager Southern Living, Jenna Hager Bush Today Show, Southern Living
Posted: November 26, 2012
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Nov 27, 2012
I am glad she is really a nice person and I already love the magazine.
Nov 27, 2012
The magazine is less than half the size it used to be.
Nov 27, 2012
Not about 'sides', that being said I think she rocks. She has hew own opinions, and she seems to be genuine. Best of luck to her!
Nov 27, 2012
Good Luck, Jenna.
Nov 27, 2012
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Nov 27, 2012
well, I will b cancelling my subscription tomorrow…i c no improvements here.
Nov 27, 2012
As a Bush, she has my blessing to do anything she wants, except run for public office. So far, she has shown enough good taste and sense not to venture into her family's crime business.
Maybe she can do a series on "inside the homes of prosperity gospel republican voting cookie cutter mini-mansion dwellers who help put my dad in the White House and ruined America."
Nov 27, 2012
She does a great job on 'Today' and I think this will be a good fit for her.
Nov 27, 2012
It's all about the name because she really sucks on the Today Show. Then again, Chelsea Cliinton also sucks.
Nov 27, 2012
Do actually watch her on that show? An intern would be more comfortable before the camera.
Nov 27, 2012
The South will Rise again! <– That's why they don't read 'Southern Living'… might as well put Colonel Sanders on the Cover.
Nov 27, 2012
Very cool! I think she will be a great addition to the magazine. I'm a loyal Southern Living reader, and not 51! LOL Excited to see what she can do to enhance an already great read!
Nov 27, 2012
I have to agree with another comment…. The problem is that the magazine has less content than it used to be (1/2 at least) and is full of advertisements. I understand the ads but I would like to see some more articles as well.
Nov 27, 2012
youthful flair? I would have guessed head full of air.